Author - Ariel Balmaseda

Decorarte will launch new Brands and Products at Cubaindustria 2016 Fair

June 20th -24th The Fair and International Convention Cubaindustria 2016 will be held in the seat of Pabexpo, La Habana Cuba, in which Decorarte will present new brands and products in a 6o square meter stand. Within this important event will also take place the international Fashion Fair FIMAE whose catwalk will be located at Room A of the exhibiting place, there, on June 22th at 2:00 pm  Decorarte will launch its new brand all for children Gabi &Sofi with [...]

Gabi & Sofi: A product intended for children

Bathed by the blue of the Caribbean, Varadero is by right the most important touristic destination in Cuba. There, meant for infant boys and girls who visit this sun and beach paradise on vacations came forth Gabi &Sofi, a product defined by its concepts as “All for children”. Gabi &Sofi comprises ab integral product which offers a wide range of items meant to make an infant´s life better. Decoration and furniture for infant’s rooms, infant’s linen goods, school material, didactic [...]

GAIA: A universe of creation in Varadero

Galería de Arte: GAIA

Habana, April 23th (by Aylet Rodríguez González) Gaia is the name of the Earth goddess in the classic ancient mythology and is also the labelling of the Gallery, reopened in Varadero by the plastic artist Ariel Balmaseda. At this universe of creation located on 13 street and 1st avenue in the baths city,130Km east from Habana, we travel throughout history and art. The exhibiting center is a project developed by, the also designer and photographer joined to Acuazul hotel and the [...]

An innovative design cooperative

Once the establishment of non-agricultural cooperatives in Cuba was approved in 2013, the 20-member “Decorarte” cooperative was launched as the only initiative of its kind devoted to design, advertising and interior decorating. Although Ariel Balmaceda was an artist for almost two decades, he insists that he is better off as an entrepreneur. With previous business experience in the self-employed sector, this photographer from Jatibonico speaks of the benefits of the cooperative sector for society. “Cooperativism allows a collective of members [...]